28 Social Media Facts and Statistics You Should Know About

BY VICTORIA LEE, FOUNDER & MANAGING DIRECTOR, SOCIALEE MEDIA

How much do consumers rely on social media when making purchase decisions? Where are brands focusing their social marketing resources? What is the ROI on blogging and content marketing?

We've put together 28 key social media marketing statistics that will influence how you move forward with your brand on social media. 

We've split the stats into four sections (and thrown in a few handy infographics too). If you have any questions on how these stats should influence your brand's social media strategy then ask away in the comments.


  1. The purchase influence of the social web

  2. How brands are behaving on social media

  3. The power of blogging & content marketing

  4. Key social media statistics to inspire action 


1.

 

2. How brands are behaving on social media

 

  • 45% of companies don’t have a clearly defined social media marketing strategy.

  • Only 41% of small business owners say they 'realise the importance' of social media.

  • 38% of small businesses plan to expand their social media efforts in 2015.

  • The top two barriers blocking adoption of social business within organisations are lack of overall strategy and competing priorities. 

  • Worryingly, only 24% of brands say they "do" social listening (one of the three elements key to social media success.)

  • 53% of organisations say insufficient time has been invested in measurement, testing and optimisation for maximising ROI. Without analytics brands are posting blindly and pouring money down the drain.

  • 59% of marketers are using social media for 6 hours or more each week. 

  • Social media marketing budgets are projected to double over the next five year 

 

3.

 

4. Key Social Media statistics to inspire action

  • 46% of consumers say a website’s design is their number one criterion for determining the credibility of a brand, followed by the brand's social media presence.

  • Articles with images get 94% more views than those without.

  • 16% of marketers plan to increase efforts on Pinterest this year.

  • 17% of marketers plan to increase efforts on SlideShare this year. 

  • Links placed just before the halfway point (in characters) of tweets tend to have higher clickthrough rate than links placed elsewhere.

 

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