To save you plodding through your social streams to search out top notch content, every week I put together a list of my favourite useful, informative and fun social marketing reads from this week. Enjoy!
Is your brand blog featured on my list? Yes! NICE WORK! If not make sure you are using the right tools to get your business heard through the racket of the social web - start by check your images, visuals, hashtags and targeting are up to scratch.
Visuals are everywhere. Since the last decade, the art of visual communication has boomed by leaps and bounds and is, to the date, on a marked rise. Today, one cannot imagine the internet without all the GIFs, infographics, and memes floating it.
With visual data on the rise and most of us being immensely fond of it, everyone now seems to be creating their own versions of it.
Turns out, it has brought out the designer in all of us! So, in case you, too, are a part-timedesigner with little knowhow of this massive field, below is an infographic that would work as a layperson’s handbook of visual communication...
After writing several thousand blog posts and articles, I’ve learned something about writing: It’s not just what I write that’s important; it’s also what I don’t write.
There are some things you should simply not write. I’m not referring to well-placed curse words or salacious stories. There’s a time and place for everything -- except the following five awful writing habits.
If you’re guilty of one or more of the following, take this as a warning. It’s time to improve your writing by eliminating them once and for all...
Every month, 19% of the world’s population logs on to Facebook. Try and think of one other thing that 19% of the world’s population does online every month – odds are you can’t think of one.
That’s an incredible amount of people, and anytime there is a platform with that level of reach, there is an opportunity for marketers to harness some of that audience and gain new customers...
LinkedIn enters into every conversation I have about personal branding.
It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn.
There has never been a more powerful business networking tool than LinkedIn. Everything that fuels the ascent of your personal brand lives and breathes on the network. It’s the online center for meeting people, sharing content, and creating and building business relationships.
If you’re a LinkedIn slacker, that is, you have a presence, but are not active on the network, the following facts may give you the nudge you need...
If you’re a data-driven community manager, you know better than anyone how much thought goes into each Tweet. As your audience grows, social media initiatives become more integrated with marketing, and a microscope is placed on the value you’re driving with social, you can’t afford to be careless with the content you publish.
To get a better understanding of the specific aspects that make a Tweet successful, we looked at the data from the 100 top brands analyzed for our Twitter Marketing Study, and compiled these key traits from their top Tweets...
Do you like free stuff? I think the better question is, who doesn’t like free stuff?
The next question: do you realize you have a plethora of free advertisement right at your fingertips? Social media gives you the option to plaster your brand all over your page and completely customize your look. You have profile pictures, headers, and banners galore, but are you utilizing them to their full potential?
Let’s talk Twitter, and how you can customize your banner to best suit your brand and get the most bang for your (free) buck...
They said stereotyping companies with hundreds of employees, storied histories, and multiple publications couldn’t be done. We did it anyway...
PS. Is your brand blog featured on my list? Yes! NICE WORK! If not make sure you are using the right tools to get your business heard through the racket of the social web - start by check your images, visuals, hashtags and targeting are up to scratch.
Fancy chatting through your social media plan? Get in touch - I'd love to hear about your brand and chat social media tactics!
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