13 Jun, 2024
3 mins read

Generics – a different approach

Bidding on generic terms (especially some shorter tail ones) can be an expensive exercise. It’s also a time-consuming exercise as you’ll need to stay on top of the bid and adcopy optimisation to make sure the balance between position, CPC and ROI is right. It’s nevertheless a worthy exercise, for 3 main reaons: – generics […]

7 mins read

How to be a better SEO

BrightonSEO September BrightonSEO September took place last Friday; and was a day packed full of talks, tips and tales. If you weren’t quite fortunate enough to attend; or were like me at most conferences and forgot to take notes, here is a round-up of my favourite talks of the day. Richard Baxter, SEO Gadget. Richard’s […]