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Explaining the popularity of e-mail marketing

Explaining the popularity of e-mail marketing

We here at Apogee Results are all about marketing, and e-mail marketing is powerful.  Just ask Groupon. Their billion dollar business is essentially based on it. You are sending e-mails either about existing products, deals for specific products, or notice for future products.  It’s so effective that most companies incorporate e-mail marketing into their overall...