Although it may sound simple, referral marketing can be very effective. Referral marketing invites customers, subscribers, or website visitors to recommend your business to their friends and family. Referral marketing software makes it easy to create your program.
Many platforms come with compatible referral software. You can set up a referral programme on Shopify or WordPress in just a few clicks.
It isn’t easy to run a successful referral campaign. It would be easy to set up a successful referral marketing campaign on every eCommerce site that tried. However, this is not the case. It is important to examine brands that have successfully used it. This article will discuss the strategies of top brands that use referral marketing.
Why Referral Marketing?
Here are some reasons to use referral marketing in your business.
Referral Marketing Offers Targeted Leads
Referral marketing is a different form of marketing that targets warmer leads than other forms. Referral marketing allows prospects to promote the business to their family and friends. Their chances of converting to the referral are often greater because they are more familiar with the person.
Referral Marketing can help your business go viral
How does a business go viral? When enough people talk about it, it happens. Referral marketing is the best way to encourage people to do this. Your customers and visitors to your website will be able to create a referral page to help them refer others to your site. This is digital word-of-mouth marketing that has a wider reach.
Reviews are another powerful tool. This allows customers to share their opinions about products and services. Customers can also voice their opinion about products and services. Potential buyers are convinced to open their wallets and purchase.
Top Brands Use Referral Marketing?
You now know the value of referral marketing for your business. These are just a few examples of top brands using it to bring more people to their businesses. It is even more fascinating that they used it when they were starting to build their brand. This is a great way to get more traffic, subscribers and sales for any business, new or old.
Google is the most popular search engine on the Internet. It is much more than that. Google is not just popular for what it can do. It’s also popular because of its referral program.
It is important to start small before a brand can become a success. It is only possible to grow its user base if there is a referral program. Google Apps for Work was launched with a referral program. They paid $15 to everyone who signed up.
Referral marketing has helped Uber gain traction. This is not only for riders but also for drivers. By offering rewards and incentives, they were able to attract drivers.
Uber offers discounts to its customers who take their first Uber ride. This will encourage people to use the platform. They also offer free rides for friends of riders. This encourages friends to sign up. You can see their incredible growth by checking out the related article Uber’s Digital Marketing Strategy.
3. World of Warcraft
World of Warcraft is one of the most viral brands. This brand is a big name in MMORPG (Massively Multiplayer Online Role-Playing Game).
These games have the advantage of offering rewards in the form of limited-edition items. To get players to help promote their game, they don’t have to give out cash. The in-game item is usually enough. Their players promoted the game by themselves, as they gave away a limited edition of flaming horses for each referral.
Dropbox is another brand that has grown through referral marketing. Dropbox gave away 500MB more storage for anyone who successfully encouraged a new user sign up.
This has proved to be very beneficial for their business. Their sales increased by 60% after this. It is the nature and purpose of the reward that makes it so useful. They knew exactly what the user needed and gave it to them.