21 May, 2024
7 mins read

Digital Transformation in Healthcare: What you need to Know

The healthcare sector is one of the most critical sectors in the world. From frontline patient management and nursing to pharmaceuticals–every facet of healthcare needs to be efficient and forward-thinking, and digital has impacted how the industry operates and communicates. In the healthcare sector, people are dependent on its success. It is essential to adapt […]

6 mins read

CMOs 2023: Budgets, Challenges, Digital Transformation, and Skills

In the past few years, many industries have faced challenges. For marketers, their roles and skills requirements changed. CMOs and Vice Presidents of marketing are at the forefront of this evolution. In our new research, The Marketing Evolution: Leadership and Transformation, Skills, Challenges, and the Future, we found that almost half of the senior marketing […]

6 mins read

Why marketing should lead your digital transformation in 2023 and how to do it

All marketers strive to improve the customer experience. A consumer or prospect’s expertise can make or break a company. It is the key to driving revenue, conversions, and customer loyalty. According to research published in “The Marketing Evolution: Leading, Transformation, Skills, and Challenges, & the Future,” 71% of senior and 61% of mid-level marketers are […]

7 mins read

How to promote corporate social responsibility on social media

Consumers are becoming more aware when it comes time to purchase products and services. Customers actively seek products and services that take a proactive role in driving social or environmental change. It is for this reason that companies should invest in Corporate Social Responsibilities (CSR). This helps people connect with the brand and creates a […]

6 mins read

What is the value of accreditation for a marketing program in Universities & Colleges?

The need for marketers has changed and grown in the last few years. Businesses must be online and stand out in a highly competitive market. More universities and colleges offer digital marketing programs to meet the demand for people who want to upgrade their skills. Today’s students, however, are more discerning. They want programs or […]

6 mins read

Your Guide to account-based marketing in 2023

ABM, or account-based marketing, will remain significant in 2023. It will help deliver personalized marketing to customers. ABM is a marketing and sales strategy combining the expertise of both teams to create a targeted experience for a selected group of clients. According to a report by Hubspot, 67 percent leverage account-based advertising while researching accounts. […]