How to use Images to Grow your Brand on Social Media

BY VICTORIA LEE, FOUNDER & MANAGING DIRECTOR, SOCIALEE MEDIA

When I look at my social feeds in the morning they are jam-packed with content. So what makes YOU decide to click on a certain piece of content?

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Images are processed 60,000x faster by the brain than text. 

That means images are more important than ever on social media. And we're not just talking generic stock images here.

Let your images do the talking

When creating content to promote a blog post, a company event, a product offer etc. your accompanying visual needs to be spot on.

Here's what this post will cover:

  • What are you trying to communicate in your post? Does your image support that message?

  • Will your image stand out in the endless stream of content you see on your Facebook or your Twitter feed?

  • When a user sees your image, will they immediately recognise the source?

1. Stand out from the crowd 

Social media has led to a content overflow; roughly two million blog posts are written per day.

But you only have time to read a few per day - so how do you pick from the mass of content on your feeds?

When you look of at the screen shot above your eyes are immediately drawn to the images. Right?

According to research published on eMarketer Facebook photos receive a whopping 87% of engagement.

It's clear including images in social media posts is not optional if you want engagement. But which images?

2. Let your images do the talking 

Images (or visuals) should tell your story.

Whether you are trying to promote an event, a blog post, a product or a service, the image accompanying your social media post is like the cover of a book. The cover should grab attention and communicate what’s inside.

But unlike the cover of a book the reader of your blog post or product launch does't have the luxury of flipping through the pages before making the decision to invest more time. To click or not to click...

That makes your visual more important than ever.

Your task is to tell a story in one image. We're not saying it's an easy thing to do... 

Let’s take Netflix's Orange is the New Black for example. The following are image shows the Orange is the New Black book cover Vs the television series visual.

Look at the difference between the original book cover and what Netflix has done to market the show:

Which one do you think tells the story better?

3. Context

The visual and copy you put together to promote your event/ blog/ product etc. may make sense when featured on the event/ blog/ product page - but do they make sense stand-alone in the middle of a social media feed?

Make sure your image and headline provide context to ensure the user knows what your talking about and what they're going to get if they click your link. You'll know when you're doing it right when your click-throughs begin to rise...

4. Branding

Branding is vital. If you're a well known brand already, branding is (or should be) part of your social media strategy. 

If you're an up-and-coming brand or business your social media visuals must be immediately recognisable.

Social Media Strategist, Peg Fitzpatrick does a great job of branding her visuals with her trademark pink 'Peg' logo. You're never left wondering who her visuals belong to:

A consistent brand (colors, fonts, layouts, etc.) will ensure that no matter where you are, users will immediately recognise that the content on screen belongs to you.

So let your images tell your story for you; let them grab your readers, entertain them and keep them coming back for more.

 

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