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Generics – a different approach

June 3, 2019digital marketing

Bidding on generic terms (especially some shorter tail ones) can be an expensive exercise. It’s also a time-consuming exercise as you’ll need to stay on top of the bid and adcopy optimisation to make sure the balance between position, CPC and ROI is right. It’s nevertheless a worthy exercise, for 3 main reaons: – generics …

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Explaining the popularity of e-mail marketing

June 3, 2019digital marketing

We here at Apogee Results are all about marketing, and e-mail marketing is powerful.  Just ask Groupon. Their billion dollar business is essentially based on it. You are sending e-mails either about existing products, deals for specific products, or notice for future products.  It’s so effective that most companies incorporate e-mail marketing into their overall …

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DR Display Campaign, Where to Start

June 3, 2019digital marketing

  When creating a direct response display campaign there are several points (start to end) that we take into account. It’s inevitable that the moment you receive the brief from a client youimmediately start to think about how and where to invest and efficiently make the most out of the budget. But first things first, …

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How to be a better SEO

June 3, 2019digital marketing

BrightonSEO September BrightonSEO September took place last Friday; and was a day packed full of talks, tips and tales. If you weren’t quite fortunate enough to attend; or were like me at most conferences and forgot to take notes, here is a round-up of my favourite talks of the day. Richard Baxter, SEO Gadget. Richard’s …

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